Our Work
At MYC Korea, our work begins with building strong partnerships and sourcing quality products from trusted global suppliers. Through tailored market research, branding, and marketing strategies, we transform products into powerful brands. With solid distribution networks and long-term collaboration, we drive sustainable growth together with our partners.
01
Sourcing & Partnership Building
We begin by carefully selecting reliable overseas partners, including factories and trading companies from the U.S., China, Japan, and beyond. In the initial phase, it is essential that our partners provide the necessary starting inventory, which forms the foundation for branding and marketing activities in Korea. Through direct communication and negotiation, we secure high-quality products under fair and sustainable terms. Each partnership is built on trust, transparency, and a long-term vision.
02
Market Research & Strategy Design
Before launching any product, our team conducts in-depth research on Korean consumer trends, competitor activity, and market demand. Based on these insights, we create a tailored branding and marketing strategy that positions the product effectively and maximizes its market potential.
03
Branding, Marketing & Launch
Once the strategy is set, we implement multi-channel campaigns: digital marketing, influencer collaborations, live commerce, and wholesale promotions. The initial inventory provided by our partners is used to carry out these activities, ensuring strong visibility and recognition in the Korean market. Our goal is not only to sell but to build brand identity, consumer trust, and long-term recognition.
04
Distribution, Growth & Expansion
With a solid wholesale and retail network in Korea, we ensure fast distribution and stable sales growth. Together with our partners, we focus on opening new markets, strengthening brand presence, and building sustainable growth opportunities for the future.
